Unit 1 MARKETING OF SERVICES - Pondicherry University.
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Example Marketing Dissertation Topic 2: Branding and consumer behaviour - A comparative analysis of Pepsi and Coke. Topic Description :With constant changes of choices in consumers, a separate investigation now popularly known as consumer behaviour analysis was devised during the early 1960’s.Keeping a keen watch on the consumer comportment, one out of two premier global cola giant.
Services marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences, including: 1. The buyer purchases are intangible 2.